I attend a lot of networking events, and I constantly see the same mistake: people arrive ready to pitch their services to anyone who will listen.
The most effective networkers aren't the ones handing out the most business cards. They are the ones asking the best questions.
When you focus on understanding someone else's business, their challenges, and their goals, you build a connection. You transition from being a salesperson to being a resource.
Next time you are at an event, challenge yourself to learn three specific things about the person you are talking to before you ever mention what you do.
Bottom Line
Networking is about building relationships, not closing deals on the spot.
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